SHALAJ was created as a storytelling platform through the expression of fine art with street fashion. The founder and creative director, Shalaj Poonyarit, seeks to explore new dimensions of streetwear by adding depth and layers for meaningful interpretation. He views the human form as a blank canvas - where it can be adorned with captivating pieces of art, and so transforming each person into a walking masterpiece. SHALAJ emphasizes bold self-expression in each collection whilst integrating a dark and haunting undertone. As a brand that focuses on luxurious comfort, SHALAJ sources the finest fabrics to offer a silky-smooth texture to every single wear. Extra care has been taken to ensure comfortable fit and breathable designs for effortless fashion pieces.